Monday, 20 September 2010

Research - Analysis of Other Videos by Example

Won't Go Quietly
The location that was used during this music video was a club that was set underground. This adds to the genre of the music because of the way the band are singing in the club, and the style of the mise en scene which has a indie/electronic atmosphere. The costumes that are used are stylish, young and appealing to its target audience, and they fit well with the genre conventions. The storyline of the video is about a young girl who walks into the club and is wanting to get noticed by the lead singer, as the band are singing on stage, but everyone starts pushing her around and starts to feel really awkward. As the video goes on, at the end she screams and wakes up, turns out it was just a dream and she is in bed with the lead singer. In the background of the video whilst the band are singing on stage, there is a large "X" which represents eXample. The style of the video is very modern and young, it represents what a club for young adults would look like.


Last One Standing
The video starts with quick edits of a car driving down a road, and driving the car is the lead singer of the band who is playing the role of a Police officer. as the quick edits show the car pull into a building/garage, the lead singer and a female character emerge from the car, which brings on the title "Example in Last one Standing", the title is brought on and looks like an 80s style TV show. This relates to the style of the music video as the mise en scene i.e the police station, looks like an 80's style police station. As the song goes on, the costumes become more apparent as they represent the 80s fashion back then, with the trousers, sunglasses, blazers etc. The story of the video starts to become clearer as the lead singer and the female officer appear to be chasing someone, which would identify them as a crimanal. It becomes clear that they are dealing with a piracy case, as in the mise en scene the whiteboard has "PIRACY" in the middle. It then cuts to a group of 3 males in a building sorting through CDs with the name EXAMPLE. This indicates that this is the Piracy the video is talking about. The next shot is the two police officers in the car searching for the piracy gang. As they come across the criminal, various camera shots and edits are used in order to make it quick and snappy and also to tie in with the style of the video. After researching more into the video and how it was made, I came across a behind the scenes clip of how they made the video and the lead singer is talking about what its about and says "its about a cop drama, so a parody of the cop dramas that are around. The locations what were used were a police station, and in a car park. The costumes are very 80s with the jeans, leather jackets, shirts, blazors and sunglasses. The storyline for the video is about Piracy, the leas singer and 3 other actors play the police officers, and there is a group of 3 who are the criminals pirating Example's album. The style of the video is very 80's and the quick edits match the beat.

Watch The Sun Come Up
The storyline for this video is about a holiday romance, as he was on holiday and met this girl, but he has to go home and doesnt want to say goodbye. yet when he gets home all he thinks about was his time there with her, and his memories about her, which are portrayed through the lyrics, for example, . The colour of the video is that when he has a flashback about being with her on holiday, its shown using bright lighting, were as when he is at home on his own the colour is faded and not as bright. The video uses Animation, which as he is walking down the street reminiscing about his holiday, the animation is used to show the locations and surroundings of his holiday. For example, a building block becomes a view of the place he stayed. The costumes that are used in the video are stylish - T-shirts and jeans, were as the girl is wearing a red dress throughout the whole video which stands out in the mans mind as one of his memories.

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