The Locations that are used in the Kickstarts video are; A home and outside in a garden. The locations have been used because the song is all about the fear of commitment, and in the real world couples are either likely to live together or be in that stage were they stay at one anothers houses each day etc. This fits well with the song because it adds realistic values and makes it seem more apparent in what the storyline is. The style of the costumes used in the video are all very stylish and fit well with the video structure, they use outfits such as jeans and a t-shirt, the young girl who is featured in the video is wearing very girly, attractive clothing. They use these styles because it is appealing to its target audience, for example you see your favourite band wearing a t-shirt from topshop, you would go and buy it because you think it makes you look good that your wearing a top that a famous band has got/worn.
The storyline of the song is all about the Fear of commitment, and not wanting to be with someone anymore, yet everytime you see them the love starts again as you remember how good you have it with them.
At the start of the video it shows peoples feet tapping along in time with the music, I think this is very effective as it adds to the style of the video. As it goes on many varieties of people's feet are involved and it slowly gets smaller and smaller, then goes into a shot of the young girl which cues the lead singer to start singing. as the song goes on and the beat of the music picks up, there are quick edits of many other young men, this means and represents that many other men are in the same situation as the lead singer.
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